Use when platform conversion counts disagree with GA4 or ecommerce order exports. Reconcile paid ads attribution, de-duplicate shared order IDs, normalize windows and currency, and read holdout incrementality. Use ad-account-auditor for launch gates and roi-calculator for ROAS math.
Use when platform conversion counts disagree with GA4 or ecommerce order exports. Reconcile paid ads attribution, de-duplicate shared order IDs, normalize windows and currency, and read holdout incrementality. Use ad-account-auditor for launch gates and roi-calculator for ROAS math.
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